Salers Gentiane Liqueur is made from the root of Gentiane lutea—a wild flowering plant that grows in the Massif Central of France. Its large tuberous roots are bitter and have been used for centuries as an aid to digestion among other cures. Established in 1885, the Salers distillery is the oldest of all the producers of this unique aperitif. It is based in the town of Salers, close by the Puy Marie, the highest mountain in the area and the source of the finest gentian root.
One of the most classic French aperitifs is a pour of gentiane liqueur on the rocks with a squeeze of lemon. Salers is the oldest gentian liqueur of the Massif Central, birthplace to this style of product. It distinguishes itself with a pure, firm, rustic earthy profile. Unlike its larger rivals, Salers Gentiane Aperitif Liqueur is less sweet and does not add artificial yellow color, revealing a beautiful natural straw color. Enjoy with ice and lemon, lemonade, in the Blond Negroni with gin and Dolin blanc, or as an earthy base note in a variety of cocktails. With the addition of a pinch of salt, Salers takes on herbal, tequila-like flavors.
On a summer afternoon Salers is refreshing with San Pellegrino Limonata or other sweetened lemon sodas. The low alcohol, cost and drinkability make this drink perfect for a Happy Hour menu. Don’t want to use a commercial soda? Shake up Salers, lemon juice and honey, pour over ice and top with club soda. Salers also loves raspberries—muddle a few with a lemon slice, add Salers, shake, strain and add either soda or sparkling wine. For the Blond Negroni, stir together equal parts Hayman’s Old Tom Gin, Salers and Dolin Blanc, or swap in an agave spirit for the gin. Shake Salers, Cocchi Americano Bianco and lime juice with a pinch of salt for a super-light take on a Margarita.