La Medida Mezcal (“the measure”) is a collaborative brand created by Julián Vidal Gómez Rodríguez, who has been one of the unsung icons of Oaxacan mezcal for over 40 years.
Julian’s history reads like a narrative of the evolution of the modern mezcal industry, at a gradual transition in scale. Beginning with early commercialization decades ago, Julian witnessed firsthand the rise of industrial distillers like Monte Alban and Benevá; he left to help open the door to artisanal mezcal alongside Ron Cooper during the first years of Del Maguey, and eventually he moved on to co-found the tiny artisanal brand he operates today.
Alongside his son, Julián works in concert with several highly regarded mezcaleros around Oaxaca (including the enigmatic legend Don Celso, who co-founded the brand) to showcase a diverse range of wild and cultivated single-varietal bottlings.
Piney and fibrous, this is a beautiful example of one of the many subspecies of Agave karwinskii found around Oaxaca, though Bicuishe is a term less frequently used in commercial productions outside the district of Miahuatlán. Distilled twice using an alembic copper pot still with refrescadera (condenser) by maestro Antonio Cortés Aragón in the renowned southern Oaxaca municipality of Miahuatlán, La Medida Bicuishe Joven Mezcal is a distinct crowd pleaser; herbaceous and earthy, yet fresh and green, with subtle acidity and rounded angles, soft like the texture of wet clay.
NOSE: Herbaceous and earthy, yet fresh and green.
PALATE: Soft, herbaceous, green, with notes of wet clay, peppercorns.
FINISH: Long, earthy, with bright acidity.