Crafting something that endures for over 150 years takes time and character. You’ll find plenty of both in the people and history that make Jack Daniel’s.
We do things a little differently around here – and that’s what gives Jack Daniel’s Sour Mash Old No. 7 Tennessee Whiskey its distinctive character. We charcoal mellow our whiskey drop by drop, then let it age in our own handcrafted barrels. And we don’t follow a calendar. Our Tennessee Sippin’ Whiskey is ready only when our tasters say it is. We use our senses, just like Jack Daniel himself did. In fact, more than a century later, our Tennessee Whiskey is still judged the same way. By the way it looks. By the way it smells. And, of course, by the way it tastes.
NOSE: Maple syrup, and vanilla and oak.
PALATE: Vanilla, caramel, oak, and spice.
FINISH: Relatively dry, vanilla, spice and a good dose of alcohol burn.