The producer, which goes by the full name Antica Erboristeria Cappelletti, was first established in 1909. For most of their first century they were located in the historic Piazza Fiera in the center of Trento. Today they are located 20 km south of Trento in Aldeno, surrounded by vineyards and apple orchards. As the name would suggest, the firm was and is still today focused on products from traditional herbs, roots and flowers. They achieved fame in the region for their productions of amari and aperitivi, including the classic red bitter Aperitivo Cappelletti. All production is done in house by the fourth generation of the family, Luigi and Maddalena Cappelletti.
Traditionally, Cappelletti Elisir Novasalus Vino Amaro was never mixed; however, a drop, dash or drizzle adds remarkable complexity to drinks with sweeter profiles. When drinking Novasalus, the real fun is after the first sip. The acidity of the Marsala base washes over the palate, bringing herbal and ginger notes with it. Every sip is different; this digestivo draws drinkers in rather than putting them to sleep.