About
We are inspired and supported by more than 300 unique farming families in the Volcán Tequila highlands, who have honed their agricultural traditions across generations for hundreds of years. We toast to our master blenders, who always strive to achieve the finest alquimia with pride and purpose. We will never mass-produce La Hora Azul—Blue Hour, and we will forever be dedicated to growing the purest, most delicious and nutritious Blue Agave on Earth.
As a Mexican brand, our heritage, our craft, our offerings and our story begin deep in the soil and history of México, but they do not end there—they are meant to span the globe and continue onward, evolving by sharing and a passion to achieve perfection.