We are inspired and supported by more than 300 unique farming families in the Volcán Tequila highlands, who have honed their agricultural traditions across generations for hundreds of years. We toast to our master blenders, who always strive to achieve the finest alquimia with pride and purpose. We will never mass-produce La Hora Azul—Blue Hour, and we will forever be dedicated to growing the purest, most delicious and nutritious Blue Agave on Earth.
As a Mexican brand, our heritage, our craft, our offerings and our story begin deep in the soil and history of México, but they do not end there—they are meant to span the globe and continue onward, evolving by sharing and a passion to achieve perfection.
Unkissed by the barrel, our award winning Blue Hour La Hora Azul Blanco Tequila represents the freshest and purest essence of the Blue Agave. Like a fine Beaujolais Nouveau, it expresses the youthful vitality from the Blue Agave directly into each bottle. Our Master Alquimia skillfully create Blue Hour La Hora Azul Blanco Tequila from a variety of unrested highland blends. Poured into the bottle immediately after its creation, Blue Hour La Hora Azul Blanco Tequila’s freshness emanates throughout and shines forth upon opening.
For maximum enjoyment, we recommend using a Mexican Citrus Press to squeeze the essence of lemon, lime, or orange into the accompanying purified water—this serves to awaken the senses, cleanse the palate, and enhance the already dominant citrus notes of the tequila itself, and bring out the freshness of the Blue Agave.
To truly appreciate the fresh, pure and citrusy flavor of Blue Hour La Hora Azul Blanco Tequila; pair with champagne, berries, cucumber, mint, watermelon, lemon, lime, orange, olives and other fresh tapas. Savor slowly and taste the drinkable art form of contemporary México.